What is Xiaohongshu? Often described as "Instagram meets Pinterest meets Amazon." It is the go-to platform for product discovery, reviews, and lifestyle inspiration among Chinese-speaking audiences. User Demographics: Over 200 million monthly active users. Predominantly female (approx. 70-80%). High purchasing power, living in top-tier cities. Gen Z and Millennials. Target audience in Singapore: Chinese expats, students, and new immigrants. Why is Xiaohongshu Important for B